Springfield is living during an unprecedented and unusual time. It’s safe to say you’ve never seen a shut down like we’ve experienced due to the COVID-19 pandemic. With a large portion of consumers and employees staying home even after states have re-opened, the traditional ways of marketing to your customer base may not work. Whether you’re right here in Springfield, Missouri or across the country, no doubt you’ll have to adapt your marketing plan.
The current Springfield business climate is fluid; what worked yesterday may not work today or even tomorrow. If you’re struggling to reach your business goals during this uncertain time, consider implementing some of the following marketing ideas. They may help your Springfield business connect with customers near and far, and set itself apart from the competition, now and in a post-pandemic world.
Freshen Up Your Message
The world is undergoing extreme change. Your business and your customers may never be the same. Embrace the changes — your company has a unique opportunity to adapt to how it does business. Changing your marketing tactics to deliver the same old message may not capture the attention of your audience. Find ways to change it up. Discover what is most likely to connect with your customer’s lives during this time. Think like a customer. Listen to podcasts about other successful entrepreneurs and companies. Take note of what concepts resonate with you and your company and how you can use the concepts to evolve your Springfield business towards a stronger one in the future.
One way you can redefine your brand is by taking an earth-friendly approach to how you conduct business. If you manufacture products, implement a recycling program, or commit to using more naturally-sourced materials. If your company relies heavily on in-person sales, think about turning to alternatives such as online options, curbside service. Use this time to show how your company is equipped to respond to changes this pandemic has brought. Doing so can help your business position itself as a Springfield market leader in the post-pandemic world.
Use Social Media to Broadcast Your Company Messages
When it comes to virus updates, it changes by the day. The world has never experienced an outbreak of this scale, and the desire for news about possible medical breakthroughs and the economy re-opening has people tuning to traditional marketing channels like Springfield radio, while also spending more time on social media and other digital channels. As the news changes, your approach should change. Use the opportunity to get in front of your customers with your coronavirus-related stories today. That way, as the pandemic subsides you haven’t lost mind share and come out strong.
Strengthen Your Mobile Presence
The day of needing a computer to connect online is gone. Smartphones have practically replaced computers as the way the public connects to your business. If your company hasn’t enhanced its online presence, you’re missing the boat. The smartphone experience should be optimized, making it a mobile-friendly experience, otherwise your customers will likely navigate to websites that are.
Your Marketing Reboot
Marketing is about connecting your Springfield, Missouri business with potential customers with a message that is personalized and relevant to today’s consumer. Talk to a professional who can help you evaluate the best, most cost-efficient way to connect with customers. Afterall, you know your business like nobody else and a marketing professional knows marketing. Companies that can adapt quickly to the changes are likely to position themselves as community and marketing leaders in their fields.
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